Are you the “meat” in the sandwich generation? Here in Canada almost 10% of middle-aged adults identify themselves as part of the Sandwich Generation. The idea being that many adults are still effectively raising their families while attempting to care for their parents who, thanks to science, better nutrition and healthier lifestyles,
I look upon the “Herb Interaction” book as a “quickie” for my pharmacy team, no need to get bogged down on the computer.
David (pharmacist) Ontario
The book on “foot ulcers” spoke to me, I now understand the importance of foot care.
Janice. (Caregiver) Akron Ohio
We forget sometimes the power of the patient for healing through compliance and self care habits. We should provide understandable information.
Philip (Physician) Pittsburgh, Pensylvania
The Dr’ Guide books were a great door opener and relationship builder with the allergy medical team. Our reps loved them.
Alex (Product Manager), New Jersey.
We had the highest BRC (business Reply Card) return rate of all time – it built up great customer goodwill and easier repeat calls.
Joe (Sales Manager) Pennsylvania
The distribution of the Dr. Guide books was the most cost effective, most quickly integrated and best ROI program I have had in years – no committee development meetings, no sky high “creative” costs and so appropriate for our product / treatment messages.