I look upon the “Herb Interaction” book as a “quickie” for my pharmacy team, no need to get bogged down on the computer.
The book on “foot ulcers” spoke to me, I now understand the importance of foot care.
We forget sometimes the power of the patient for healing through compliance and self care habits. We should provide understandable information.
The Dr’ Guide books were a great door opener and relationship builder with the allergy medical team. Our reps loved them.
We had the highest BRC (business Reply Card) return rate of all time – it built up great customer goodwill and easier repeat calls.
The distribution of the Dr. Guide books was the most cost effective, most quickly integrated and best ROI program I have had in years – no committee development meetings, no sky high “creative” costs and so appropriate for our product / treatment messages.