Current statistics show that each year in North America well over 1,000,000 people who are receiving care in hospitals, nursing homes or at home, develop pressure ulcers. It is estimated that the cost of treating a pressure ulcer can exceed $40,000 so in strictly financial terms it makes great sense to prevent the condition.
I look upon the “Herb Interaction” book as a “quickie” for my pharmacy team, no need to get bogged down on the computer.
David (pharmacist) Ontario
The book on “foot ulcers” spoke to me, I now understand the importance of foot care.
Janice. (Caregiver) Akron Ohio
We forget sometimes the power of the patient for healing through compliance and self care habits. We should provide understandable information.
Philip (Physician) Pittsburgh, Pensylvania
The Dr’ Guide books were a great door opener and relationship builder with the allergy medical team. Our reps loved them.
Alex (Product Manager), New Jersey.
We had the highest BRC (business Reply Card) return rate of all time – it built up great customer goodwill and easier repeat calls.
Joe (Sales Manager) Pennsylvania
The distribution of the Dr. Guide books was the most cost effective, most quickly integrated and best ROI program I have had in years – no committee development meetings, no sky high “creative” costs and so appropriate for our product / treatment messages.